I’d never heard anyone use the term “fractional services” until earlier this year. But I’ve actually offered fractional content management – without even realising it – since late 2021.
Let’s talk about it.
Fractional Services Explained
A fractional service provider is essentially a consultant, but more hands-on.
You can recruit experienced professionals on a temporary basis, with no need to commit to expensive, long-term contracts. They do the job as usual, but you can work with them for just a few days, weeks or months at a time.
This gives you better control over your spending and removes a lot of HR-related pain.
There all all kinds of fractional services available. A fractional CMO, for instance, is just like any other Chief Marketing Officer. The only difference is the temporary nature of the arrangement.
What is a Fractional Content Manager?
As you can now guess quite easily, a fractional content manager is a temporary hire that handles your content needs.
They work closely with senior management to plan, create and deliver an overall content strategy. Unlike a freelancer, they are available on-demand, giving you greater flexibility. But you don’t have to pay a salary, or worry about performance reviews and pensions, as you would a full-time employee.
Advantages of Fractional Content
There are many reasons to consider fractional content services, including:
- Managing costs. Hiring a fractional content manager allows you to pay as and when required. Why make a full-time hire if you only need assistance for four months?
- Better quality. Regular content agencies outsource to lower-paid, lower-skilled freelancers. You have no control over who’s working on your project.
- Easy access. Unlike a standard freelancer, you have on-demand access to a fractional content manager. Need something changed urgently? No problem.
- Outsourcing admin. A fractional content manager assembles their own team, if required. That saves you the time and effort of recruiting a bunch of freelancers.
So, What About Me?
In September 2021, about six months after I turned freelance, I started working with Casino.Zone. I was initially tasked with optimising existing content. But I also wrote a bunch of iGaming content, including information about casino software developers and regulatory authorities.
By the end of the year, I was managing most of the content production for Casino.Zone, including slot reviews, live casino game reviews and informational articles. I did this for over a year, before the project was parked, delivering 25-40 pieces a month.
Although I wrote a lot myself, some of it was outsourced to a team of trusted gambling writers. I worked hard to shape them, imposing my own very high standards. All of their content was edited and published by me, so I took full responsibility for everything:
- Planning a content calendar
- Keyword and competitor research
- Creation and distribution of briefs
- Recruitment and management of writers
- Proofreading and editing
- Writing iGaming content
- Sourcing of images
- Publishing in the CMS
Early in 2024, I offered a similar service to the Slot Java team, where I produced 30 slot reviews per month.
Need a Fractional iGaming Content Manager?
It turns out that I’ve been offering fractional content services for years, without even realising it had a name.
And I can do the same for you.
If you needing help creating and implementing an iGaming content plan, contact me for a free discussion. Let’s see how I can make your life easier.